There are three basic categories of information we collect:

Information you choose to give us.

Information we get when you use our services.

Information we get from third parties.

Here’s a little more detail on each of these categories.

When you interact with our services, we collect the information that you choose to share with us. For example, most of our services require you to set up a basic Lastlaugh account, so we need to collect a few important details about you, such as: a unique username you’d like to go by, a password, an email address, a phone number, and your date of birth. To make it easier for others to find you, we may also ask you to provide us with some additional information that will be publicly visible on our services, such as profile pictures, a name, or other useful identifying information. Other services, such as commerce products, may also require you to provide us with a debit or credit card number and its associated account information.

Of course, you’ll also provide us whatever information you send through our services, such as Lastlaugh. Keep in mind that the users you send content to can always save that content or copy it outside the app. So, the same common sense that applies to the internet at large applies to Lastlaugh as well: Don’t send messages or share content that you wouldn’t want someone to save or share.

It probably goes without saying, but we’ll say it anyway: When you contact customer support or communicate with us in any other way, we’ll collect whatever information you volunteer.

Usage Information. We collect information about your activity through our services. For example, we may collect information about:

• how you interact with our services.
• how you communicate with other users, such as their names, the time and date of your communications, the number of messages you exchange with your friends, which friends you exchange messages with the most, and your interactions with messages (such as when you open a message or capture a screenshot).

Content Information. We collect content you create on our services, such as if the recipient has viewed the content and the metadata that is provided with the content.

Device Information. We collect information from and about the devices you use. For example, we collect:

• information about your hardware and software, such as the hardware model, operating system version, device memory, advertising identifiers, unique application identifiers, apps installed, unique device identifiers, browser type, language, battery level, and time zone;
• information from device sensors, such as accelerometers, gyroscopes, compasses, microphones, and whether you have headphones connected; and
• information about your wireless and mobile network connections, such as mobile phone number, service provider, and signal strength.

Device Phonebook. Because Lastlaugh is all about communicating with friends, we may—with your permission—collect information from your device’s phonebook.

Camera and Photos. Many of our services require us to collect images and other information from your device’s camera and photos. For example, you won’t be able to send content or upload photos from your camera roll unless we can access your camera or photos.

Location Information. When you use our services we may collect information about your location. With your permission, we may also collect information about your precise location using methods that include GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, and compasses.

Information Collected by Cookies and Other Technologies. Like most online services and mobile applications, we may use cookies and other technologies, such as web beacons, web storage, and unique advertising identifiers, to collect information about your activity, browser, and device. We may also use these technologies to collect information when you interact with services we offer through one of our partners, such as advertising and commerce features. Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our services. To learn more about how we use cookies and your choices, please check out our Cookie Policy. To learn more about how third parties use these technologies on our services, be sure to read the Analytics and Advertising Services Provided by Others section of our Privacy Policy.

Log Information. We also collect log information when you use our website. That information includes, among other things:

• details about how you’ve used our services.
• device information, such as your web browser type and language.
• access times.
• pages viewed.
• IP address.
• identifiers associated with cookies or other technologies that may uniquely identify your device or browser.
• pages you visited before or after navigating to our website.

We may collect information about you from other users, our affiliates, and third parties. Here are a few examples:

• If you link your Lastlaugh account to another service (or a third-party app), we may receive information from the other service, like how you use that service.
• Advertisers may let us know you installed a new app or game so we can determine whether we showed you an ad for it.
• If you interact with one of our advertisers, they may share information with us to help target or measure the performance of ads. 
• If another user uploads their contact list, we may combine information from that user’s contact list with other information we have collected about you.

What do we do with the information we collect? For the detailed answer, go here. The short answer is: Provide you with an amazing set of products and services that we relentlessly improve. Here are the ways we do that:

• develop, operate, improve, deliver, maintain, and protect our products and services.
• send you communications, including by email. For example, we may use email to respond to support inquiries or to share information about our products, services, and promotional offers that we think may interest you.
• monitor and analyze trends and usage.
• personalize our services by, among other things, suggesting friends or profile information, or customizing the content we show you, including ads.
• provide and improve ad targeting and measurement, including through the use of your precise location information (again, if you’ve given us permission to collect that information), both on and off our services. See the Control Over Your Information section below for more information about Lastlaugh LLC.’s advertising practices and your choices.
• enhance the safety and security of our products and services.
• verify your identity and prevent fraud or other unauthorized or illegal activity.
• use information we’ve collected from cookies and other technology to enhance our services and your experience with them.
• enforce our Terms of Service and other usage policies.

We may also use information from Apple’s TrueDepth camera to improve the quality of Lenses.

We may share information about you in the following ways:

With other users. We may share the following information with other users:

• information about you, such as your username, and name.
• information about how you have interacted with our services, such as your Lastlaugh “score,” the names of users you are friends with, and other information that will help users understand your connections with others using our services. For example, because it may not be clear whether a new friend request comes from someone you actually know, we may share whether you and the requestor have Lastlaugh friends in common.
• any additional information you have directed us to share.
• content you post or send. How widely your content is shared depends on your personal settings and the type of service you are using. 

With all users, our business partners, and the general public. We may share the following information with all users as well as with our business partners and the general public:

• public information like your name, username, and profile pictures.

With our affiliates. We may share information with entities within the Lastlaugh LLC. family of companies.

With third parties. We may share your information with the following third parties:

With service providers. We may share information about you with service providers who perform services on our behalf. Learn more here.

With business partners. We may share information about you with business partners that provide services and functionality. For more information about information collected by third parties on our services, visit our Support Site.

With third parties for legal reasons. We may share information about you if we reasonably believe that disclosing the information is needed to:

• comply with any valid legal process, governmental request, or applicable law, rule, or regulation.
• investigate, remedy, or enforce potential Terms of Service violations.
• protect the rights, property, and safety of us, our users, or others.
• detect and resolve any fraud or security concerns.

With third parties as part of a merger or acquisition. If Lastlaugh LLC. gets involved in a merger, asset sale, financing, liquidation or bankruptcy, or acquisition of all or some portion of our business to another company, we may share your information with that company before and after the transaction closes.

We may also share with third parties—such as advertisers—aggregated, non-personally identifiable, or de-identified information.

Our services may also contain third-party links and search results, include third-party integrations, or offer a co-branded or third-party-branded service. Through these links, third-party integrations, and co-branded or third-party-branded services, you may be providing information (including personal information) directly to the third party, us, or both. You acknowledge and agree that we are not responsible for how those third parties collect or use your information. As always, we encourage you to review the privacy policies of every third-party service that you visit or use, including those third parties you interact with through our services. 

Provided by Others

We may let other companies use cookies, web beacons, and similar technologies on our services. These companies may collect information about how you use our services over time and combine it with similar information from other services and companies. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.

Additionally, some companies, including our affiliates, may use information collected on our services to measure the performance of ads and deliver more relevant ads on behalf of us or other companies, including on third-party websites and apps. For more information about interest-based ads and the choices available to you, go here.

Provided by Us

We may collect information about your activity on third-party services that use cookies and other technologies provided by us. We use this information to improve our advertising services, including measuring the performance of ads and showing you more relevant ads. 

Lastlaugh stores content for up to a year unless saved. 

We store other information for longer periods of time. For example:

• We store your basic account information—like your name, phone number, and email address—and list of friends until you ask us to delete them.
• We’re constantly collecting and updating information about the things you might like and dislike, so we can provide you with more relevant content and advertisements. Go here to learn more.

If you ever decide to stop using Lastlaugh, you can just ask us to delete your account. We’ll also delete most of the information we’ve collected about you after you’ve been inactive for a while—but don’t worry, we’ll try to contact you first!

Keep in mind that, while our systems are designed to carry out our deletion practices automatically, we cannot promise that deletion will occur within a specific timeframe. There may be legal requirements to store your data and we may need to suspend those deletion practices if we receive valid legal process asking us to preserve content or if we receive reports of abuse or other Terms of Service violations. Finally, we may also retain certain information in backup for a limited period of time or as required by law.

We want you to be in control of your information, so we provide you with the following tools.

Download My Data. You can access and edit most of your basic account information right in our apps. You can also use Download My Data to obtain a copy of information that isn’t available in our apps in a portable format, so you can move it or store it wherever you want. Because your privacy is important to us, we may ask you to verify your identity or provide additional information before we let you access or update your personal information. We may also reject your request to access or update your personal information for a number of reasons, including, for example, that the request risks the privacy of other users or is unlawful.

Revoking permissions. If you let us use your information, you can always change your mind and simply revoke your permission by changing the settings on your device if your device offers those options. Of course, if you do that, certain services may lose full functionality.

Deletion. While we hope you’ll remain a lifelong user, if for some reason you ever want to delete your account, just go here to learn how.

Advertising Preferences. We try to show you ads that we think will be relevant to your interests. If you would like to modify the information we and our advertising partners use to select these ads, you can do so in the app. Go here to learn more.

Our services are not intended for—and we don’t direct them to—anyone under 12. And that’s why we do not knowingly collect personal information from anyone under 12. In addition, we may limit how we collect, use, and store some of the information of EU users between 12 and 16. In some cases, this means we will be unable to provide certain functionality to these users. If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent’s consent before we collect and use that information.

We may change this Privacy Policy from time to time. But when we do, we’ll let you know one way or another. Sometimes, we’ll let you know by revising the date at the top of the Privacy Policy that’s available on our website and mobile application. Other times, we may provide you with additional notice (such as adding a statement to our websites’ homepages or providing you with an in-app notification).